This Is Gina

Gina Rivera is a well-known icon in the world of beauty. Rivera skyrocketed to success when the company she founded, Phenix Salon Suites, became the fastest growing salon suite company in the beauty industry and the only one to ever be named to Entrepreneur’s Top 500 Franchise List. The company, who was named twice to the list, is rapidly approaching 200 national locations with plans for international expansion.

This led to Rivera being featured on the Emmy Award winning show Undercover Boss. After receiving one of the highest Nielsen ratings ever for an episode, she was propelled into the limelight and generated a tremendous fan base inside and outside of the beauty world both domestically and internationally.
In June 2015, Rivera presented her inaugural “Colour Your Life” stage show in Las Vegas. The show is a collection of her personal stories and reflections. It’s beautifully dramatized to accentuate heartfelt adversity and success with motivational messages that cross all boundaries and extend to anyone in pursuit of a dream. Rivera, now offers the show nationally. Go to to learn about this amazing show. Attendees are sure to be inspired.

Rivera, a resident of San Diego, California, is no stranger to the camera and stage. She currently serves as the Celebrity Spokesperson in the North American market for 3 Deluxe Professional Colour, a high end hair color line out of Europe. She has filmed multiple commercials, infomercials and has been the subject of several photo shoots. She has also addressed large groups live on stage in both an artistic industry setting and a leadership business setting inclusive of scripted and impromptu formats.

Additionally, Rivera is a seasoned columnist who has been published over 150 times. She has been featured in well-known publications such as Fashion & Style, Modern Salon, the Huffington Post, Hairbrained and several others. With over 170,000 Facebook followers, her “Tip of the Week” has quickly become one of the most well-read columns on the web providing advice on how to succeed in business and life to fans and beauty enthusiast.

She continues to expand her fan base through public speaking appearances with industry groups such as the Association of Professional Hair Care, the Association of Bath & Body Works, the Association of Nail Professionals and others. She has also conducted multiple webinars addressing both the artistic and business side of beauty and fashion.

Recently, Rivera embarked on the creation of her own product company under the name Phenix 1929, significantly named for her family’s 85 year legacy in the business. Her unique set of products has brought new technology to the industry including infrared tools, Tools by Gina,that are rapidly moving off the shelves. Her beauty line is distinctive with many one of a kind products that are unduplicated and sought after in the market. Some of her highlight products include: Timeless Eyes, ASH by Phenix, Glove, Souffle, and Mystic Oil. The product line is now being featured at major resorts such as select Caesar owned properties in Las Vegas.

Rivera is committed to giving back and does this through her Priest James Foundation. The foundation was established to support cancer research efforts in honor of her late mother, Janice Peneschi, a hairdresser who passed away from the devastating illness in 2007. A portion of all product proceeds are dedicated to this cause. In 2016, she will launch her Cut Out Cancer campaign across her salons nationally.

Rivera recently established her own International Artistic Team that released and published its first collection “Reflections” last spring. The team of leading international artist kicked off a national tour that will travel the country providing an elite level hair show demonstrating the latest in hair on the runways and in the salons.

At the core of her success, Rivera is, first and foremost, a hairstylist and artist. Her family history consist of more than 30 salon professionals working primarily as hairstylist and barbers. She loves the art and the relationships that she shares with her clients and colleagues. Before she was the president of a successful multi-national franchise chain and product line, she was a hairdresser, beginning her career as a little girl sweeping hair from the floor of her parents’ salons. She is now a recognized force in the industry as well as an artist and a stylist who still provides services to an exclusive client group one to two days per week. Now, in her own national chain of salons. If you are interested in becoming one of Gina’s exclusive clients call 619-331-2834.

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